MADCAP
Photography, 2023Role: Concept/ Director/ Art & Styling/ Photographer/ Editor
A 3-part digital imaging photography series that redefines the boundaries of style and imagination.
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mania
Mania is a series that delves into the realm of boldness, expressed with a psychedelic and unhinged treatment. Through digital imaging and post-processing techniques, the series aims to immerse viewers in a triplike experience, evoking a sense of surrealism. The spotlight is also on sunglasses, which play a main character in these series, aiming to showcase and promote this product. The surrealistic and triplike aesthetics is also reflected in the wardrobe styling through a more experimental and latered ensemble.
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itsy-bitsy
The Itsy-Bitsy series, presents a delightful interplay between the size and scale of human subjects and their surroundings.
Through meticulous set design and skillful post-processing, this sereis transports viewers into a whimsical and playful world,
where the juxtaposition of proportions creates a charming and quirky aesthetic.
The Itsy-Bitsy series is accompanied by a moving image. The moving image is
supposed to reflect a certain brand DNA and essence, of which I chose to reflect KENZO’s.
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timelessness
Drawing inspiration from the beauty of traditional garments, this part of the series emerged with
the intention to seamlessly blead the tradition with modernity through the styling and set design,
creating a look of timelessness elegance and etherealness.
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Behind
